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For Cultural Institutions

Your audience is your community. Fund it like one.

Organizers recruit supporters as fundraisers. Each gets their own month calendar to share with their network. Donors claim a day and give the matching amount — or more, and can cover fees. The institution reaches its goal. Together.

Fall Season Fund — October

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16 of 31 days claimed · $136 raised · 15 days open

The passive audience problem

Cultural institutions have audiences. Audiences attend — they don't always give.

When they do give, a small pool of major donors carries the institutional weight. The broader audience — the people who fill your seats, attend your events, follow your work — remain financially passive.

MonthFund creates a second tier: community funders. People who love your institution, contribute a modest amount, and actively recruit their own networks on your behalf.

The model

31 days. Your entire community. One shared goal.

01

Build the campaign and recruit fundraisers

Your development team sets a campaign month tied to a specific program, exhibition, season, or fund. Recruit supporters as fundraisers; each gets their own calendar page.

02

Fundraisers share; donors claim days

Each fundraiser shares their calendar with their network. Donors claim a day and give the matching amount — or more, and can cover fees. Every claimed day brings the goal closer.

03

The community fills the month

Progress is visible. Momentum builds. When the month fills, your institution has funded its goal — with your audience as active participants, not passive donors.

Community-level fundraising math

A floor, not a ceiling.

Full 31-day campaign$496

The structural base of a fully claimed month. Peer fundraising typically produces more than the date floor.

Per program or seasonTargeted

Run a campaign for your fall season, a capital initiative, a residency fund, or an emergency need. Each campaign is specific — not general.

What you're also buildingNew donors

Every day-owner who fulfills their campaign is a proven community fundraiser — new names in your donor file sourced from your audience's networks.

MonthFund provides structure. Outcomes depend on participation. The model makes them calculable — not guaranteed.

Built for institutional development teams

Tools your team can run without a new workflow.

Campaign customization

Set the campaign name, goal context, and framing to reflect your institution's current program. The calendar is the structure. The meaning is yours.

Audience activation tools

Share through your existing email list and membership channels. One link. A clear, low-friction participation path for your audience.

Progress visibility

Public-facing progress board shows your community how full the month is — creating natural urgency without manufactured scarcity.

Multi-campaign management

Enterprise and Organization plans support simultaneous campaigns across departments, programs, or giving circles — all under one account.

Why it works

Audiences want to participate. Give them a way.

Turns supporters into fundraisers

Claiming a day converts a passive audience member into an active advocate — and extends your reach into networks your development team can't access directly.

Complements major gift programs

MonthFund addresses the community giving tier — people who care but don't give at the major donor level. It adds capacity without competing with your existing relationships.

Adapts to your institutional calendar

Run a campaign for fall programming, a capital initiative, or an emergency fund. The model fits any moment when your community has a clear reason to rally.

FAQ

Questions from development teams

How does MonthFund fit with our existing development program?

MonthFund is additive. It targets community-level giving and peer activation — distinct from major gift, grant, and membership programs. It fills a giving tier most institutions leave unstructured.

How do we measure success beyond dollars raised?

Fill rate, participant count, and new-donor acquisition are all visible through your campaign dashboard. MonthFund gives you data on not just what was raised — but who showed up and activated their network.

Can the campaign be branded to match our institution?

Campaign pages reflect your campaign name and context. For advanced institutional branding customization, contact us about Enterprise options.

Is MonthFund an established platform?

MonthFund is launching in 2026. Built on a clear, structured model and designed to support institutions from their first campaign forward. We're focused on making the early experience reliable and well-supported.

Ready to run your first month?

Free to start. No credit card. Your campaign is live in under 15 minutes.