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Schools & PTAs

PTA Kickoff & Reminder Email Sequence

A proven 3-email sequence to launch your fundraiser, update parents on progress, and drive a final push.

How to use this template

Load these into your school newsletter software (Mailchimp, Smore, etc.). Send Email 1 on launch day, Email 2 at the halfway point, and Email 3 with 48 hours left.

Template preview

Email 1 — The Kickoff

Subject: Our [Month] Fundraiser starts today (and there is nothing to sell!)

Hi [School] Families,

Today we are kicking off our [Season] Fundraiser to raise $[Goal] for [Project].

This year, we are keeping it simple. No catalogs. No selling to neighbors. We are running a 31-Day Calendar Fundraiser.

How you can help today: Click the link below, pick a day on the calendar, and donate that amount. (Pick the 15th, donate $15).

Our goal is to get 100 days claimed by this Friday. Claim your day here: [LINK]

Make it yours

This template uses MonthFund branding by default. Here is how to swap in your own logo and colors:

  1. 1.Click File > Make a Copy.
  2. 2.Update the [Bracketed] text with your school details.
  3. 3.Copy and paste directly into your email software.

With MonthFund

MonthFund gives you a live, public progress board. When you send Email 2, you can link directly to your MonthFund page so parents can see exactly how many days are left to claim.

Start free — no credit card

Editable Google Doc · 3-email sequence

Communication that converts parents into participants.

Open in Google Drive

View-only. Click File then Make a Copy to save your own editable version.