Grassroots Campaigns
Activate the Base Email Sequence
A three-email sequence that converts passive supporters into active fundraisers who each work their own network.
How to use this template
Send Email 1 at launch, Email 2 about three days in, and Email 3 in the final 48 hours. The goal is 31 fundraisers, not 31 donors.
Template preview
Email 1 — Activate (send at launch)
Subject: We need 31 people to step up.
[First name], we have wide support — but support is not the same as coordination.
We are not just asking for a donation today. We are asking you to claim a day on our calendar and activate your own network. Claim Day 25, and you ask your people for $25.
This is how small donors become collective power: 31 fundraisers, not 31 donors. Every day that gets filled strengthens our movement.
Claim your day → [LINK]
Make it yours
This template uses MonthFund branding by default. Here is how to swap in your own logo and colors:
- 1.Click File > Make a Copy.
- 2.Adjust the tone to match your campaign's voice (urgent, hopeful, etc.).
- 3.Paste into ActionNetwork, Mailchimp, or your CRM.
With MonthFund
MonthFund converts supporters into fundraisers. The calendar is public, and unfilled days are visible to everyone — that visibility is what drives follow-through.
Start free — no credit cardEditable Google Doc · 3-email sequence
Small donors. Real coordination. Collective power.
Open in Google DriveView-only. Click File then Make a Copy to save your own editable version.