How to recruit 25 participants for your first MonthFund campaign

Twenty-five is not a magic number. It is a useful target. At 25 participants with an 80% fill rate, a MonthFund campaign produces approximately $9,920. At 15 participants, it produces about $5,900. The math changes — but the process for finding participants is the same whether you need 15 or 50.

What most first-time organizers underestimate is how much of their campaign's outcome is determined before the campaign launches. Recruitment is not marketing. It is organizing. It requires personal contact, specific asks, and real follow-up. Done well, it makes everything else easier.

Step 1: Build the list before you open the platform

Before you create your campaign in MonthFund, open a spreadsheet. List every person in your organization's community who might realistically participate. Do not filter yet — just list. Board members, volunteers, active donors, staff, parents, members, friends. Aim for 40–60 names.

Then apply three filters:

• Network size: Does this person know people outside your existing community? Participants who fundraise in their own networks extend your reach. Participants who only know your current donors recirculate the same pool.
• Follow-through: Has this person completed commitments to your organization before? Reliability is worth more than enthusiasm.
• Availability: The month you choose matters. Avoid busy seasons. A willing participant who is traveling for three weeks cannot fill their day.

After filtering, aim for 30–35 people you feel genuinely good about. You will not get everyone — plan for 70–80% acceptance.

Step 2: Make personal asks before you send invitations

Do not send a bulk email as your first contact. Call, text, or speak in person with your strongest 10 recruits before the campaign launches. Say exactly this:

"We're running a MonthFund campaign in [month]. You'd claim one day of the month and ask people you know to donate that day's amount. Takes maybe two hours total. I want you specifically because [reason]. Would you be in?"

The specificity matters. "Would you be in?" is a yes/no question that makes the commitment concrete. Vague invitations produce vague responses. Get verbal commitments from your first 10 before you open the campaign to everyone else. Social proof — knowing that others have already committed — significantly increases acceptance rates for the remaining invitations.

Step 3: Sequence your invitations strategically

Once the campaign is live in MonthFund, send invitations in waves:

• Wave 1 (Day 0): Your pre-committed 10. They claim days immediately. The calendar starts filling on day one.
• Wave 2 (Day 2–3): Your next tier of 10–15. By now, the calendar shows real activity. New invitees see a campaign already in motion.
• Wave 3 (Day 5–7): Final 5–10 invitations. Use remaining open days as specific asks: "Day 19 is still open — would you take it?"

The psychology here is real. An empty calendar asks for abstract help. A calendar with 10 days already claimed asks for something specific: fill one of the remaining gaps. The second ask converts at a higher rate.

Step 4: Run a 15-minute kickoff

Before your participants go out to recruit donors, give them a brief orientation. This does not need to be formal — a Zoom call, a voice note, or even a well-written email works. Cover three things:

• Exactly what to say: "I claimed Day 15 for [organization]. That means I'm asking for a $15 donation per donor. Can you donate $15?"
• Where to send people: their personal participant link, which MonthFund generates automatically.
• What success looks like: filling their day means 10–20 donors who each give their day's amount. They should aim for 10 at minimum.

Participants who receive this briefing perform measurably better than those who are left to figure it out alone. The model is simple, but simple does not mean self-evident. Ten minutes of orientation pays for itself many times over.

What to do when someone says no

Expect 20–30% of invitees to decline or not respond. This is normal. When someone declines, ask two questions: Is there someone else you'd recommend? And would you be willing to donate to another participant's day instead? The first expands your network. The second converts a non-participant into a donor — which is still valuable.

The goal is not 100% acceptance. It is building a group of 20–30 people who are genuinely committed and who will do the work. A smaller, engaged cohort will outperform a larger, passive one every time.